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APN
annual report
2011
APN is New Zealand’s
leading publisher with a
weekly brand audience
of 2.6 million people.
The New Zealand Media
division’s portfolio
includes the best
selling daily newspaper
The New Zealand
Herald, award-winning
website nzherald.co.nz,
national magazines the
New Zealand Woman’s
Weekly and the New
Zealand Listener,
as well as regional
newspapers.
The cumulative impact of
challenging economic conditions,
earthquakes and weak consumer
confidence resulted in revenue
for New Zealand Media (NZM)
being down 3% and EBIT down
25% on a local currency basis.
To remediate, NZM undertook
a comprehensive sustainable
cost reduction program which
delivered in excess of $10 million
in annualised savings. As a result,
total costs were flat compared
to 2010. Productivity gains were
achieved with the completion
of the centralised production of
advertising in Auckland. Staffing
in media services has reduced
by 35% in the past three years.
During the year, NZM
strengthened and restructured
its management team with a
multi-media focus. It established
an integrated newsroom and
appointed a single Editor-in-
Chief across all Herald titles.
It also launched its own news
service, APNZ, in partnership
with independent daily publishers
following the closure of the
New Zealand Press Association.
The New Zealand Herald
continued to reach new
milestones, building circulation
and readership. Total audience
is 1.3 million people each week
in print and online.
In the 12 months to December
2011, circulation was up for both
The New Zealand Herald and
The Herald on Sunday.
The Herald portfolio has
achieved the strongest
circulation performance of any
daily newspaper in Australia or
New Zealand. This was driven by
5.3% growth in The New Zealand
Herald subscriber base to almost
60% of baseline sales. The
Herald on Sunday remains the
most read Sunday newspaper
in its market and continues to
lead the commercially important
Auckland region.
The digital development
of NZM’s news titles keeps
growing. The Herald’s apps
for iPad, iPhone and Android
smart phones attracted 179,171
visitors in December 2011 and
more than 7 million page views.
nzherald.co.nz reaches around
60% of the total online audience
in New Zealand with high levels
of engagement.
NZM’s publications continue
to receive critical acclaim
with successes at national
and international awards.
The New Zealand Herald was
awarded
Newspaper of the
Year
and nzherald.co.nz won
Best New Zealand Website
at
the Canon Media Awards 2011,
marking the fourth consecutive
year the Herald has won the
newspaper award. Further
recognition included wins at
the International Newsmedia
Marketing Association (INMA)
Awards, PANPA Awards and the
International Webby Awards.
The Rugby World Cup provided
strong commercial opportunities,
with NZM producing 11 specialist
magazines and one thousand
extra pages published in the
Herald during the 48 days of
the tournament.
NZM has converted some of
its regional daily newspapers
from afternoon publications to
morning tabloids. The Wairarapa
Times-Age and the Oamaru
Mail were both relaunched with
a strong increase in advertising
revenue and reader acceptance.
Hawke’s Bay Today will also
convert to a morning title in
the second quarter of 2012.
The expansion of the New
Zealand Magazines portfolio
now attracts more than 1 million
unduplicated readers to its
mass market weekly titles, New
Zealand Woman’s Weekly, New
Idea and That’s Life. The youth
titles Crème and Girlfriend
attract a further 231,000
unduplicated readers.
new zealand
media
Canon Media
Awards 2011
The New Zealand Herald:
– Newspaper of the Year
– Best Daily Newspaper
– Weekly Newspaper of the Year
(Weekend Herald)
– Best Website (nzherald.co.nz)