Turkey:
Superior Share Growth
From left to right, Emre Kozlu, Manager Corporate Affairs, Neslihan Kılıçer, Information Systems Analyst, Erİnç Aktan, Supervisor Internal Controls, Gonca Erturk, Assistant Treasurer Financial Analysis, and Zeynep Ince, Counsel, are a few of our more than 1,600 employees in Turkey who helped grow our 2012 market share by 0.9 points to 45.7%, consolidating our market leadership. Our performance in this important market has been impressive, with market share up by 3.8 points since the spin-off in 2008.
Jordan:
Contributing to Success
Jordan forms part of our North Africa and Levant business where our volume and market share have grown continuously for the last ten years. In June 2011, we completed the acquisition of a cigarette operation in Jordan, our first in this part of the world. Today, Alaa Al-Jurban, Manager Accounting & Tax, is part of this overall success story.
Romania:
Focused Adaptation
In 2012, from left to right, Liviu Vornicu, Manager National Sales, Adrian Gavrila, Area Sales Manager, Sergiu Indrei, Brand Manager Marlboro – Deployment, and Area Sales Managers Claudiu Ilian and Edmund Vidam, implemented PMI’s new strategic framework in Romania that combines our marketing and sales expertise with our in-depth knowledge of our sales territories. This new framework allows us to adapt rapidly to the ever-changing operating environment and to engage more effectively with adult smokers and our direct and indirect trade partners. Our 2012 market share in Romania was 19.2%.
PMI Duty Free:
A Global Business
From left to right, Rasha Muallem, Marketing Executive Short-Term Assignment, Cindy Kao, Internal Controls Analyst, and Justin Hunt, Senior Information Systems Analyst, are part of our multicultural duty free organization of over 160 people based in nearly 30 markets that supplies over 850 brand variants to close to 150 markets covering approximately 4,000 duty and tax-free outlets worldwide.
Ukraine:
Local Leadership with International Brands
Our employees' vision in Ukraine is to be "Number One in everything we do." Epitomizing this goal was our return to market share growth in 2012, driven by Bond Street, the leading international brand in Ukraine and our fourth-largest brand worldwide. From left to right, Roman Dubrova, Primary Operator, and Oleksandr Korobka, Manager Continuous Improvement, are among our 1,400 employees whose collective commitment helped extend our overall market share leadership last year to 32.4%.
United Arab Emirates:
Middle East Leadership
The UAE is home to our headquarters for our businesses in the six Gulf Cooperation Council (GCC) countries and employees such as, from left to right, Christian Akiki, Brand Manager Parliament & Virginia Slims Middle East, Carla Lewis, Junior Brand Manager Marlboro, and Joe Zaccour, Manager Corporate Affairs. We are the market leader in the GCC, partly reflecting the positive impact of innovative product launches such as Marlboro Premium Black, a pack created by the Italian designer Pininfarina, featuring a distinctive PROFRESH seal.
South Africa:
A Full Portfolio
We hold a nearly one-third share of the total tobacco market in South Africa following our acquisition in 2009 of Swedish Match South Africa Limited, the leader in the pipe tobacco and snuff categories. Today, through modern marketing and sales initiatives, and thanks to employees like Bhekizizwe Mngomezulu, Manager Procurement, we have established a strong platform for future growth.
Russia:
Investing in the Future
Russia is the single-largest international cigarette market outside of the People’s Republic of China. In 2012, we stepped up our infrastructure and marketing investment, and our market share growth of 0.5 points to 26.3% demonstrates that this support is proving effective. Marlboro’s performance in Russia is an area of prime focus. In 2012, we introduced a new range of Marlboro products called “Clear Taste™” featuring a milder-tasting, smoother blend and an innovative four-chambered filter. From left to right, Valery Budnik, Senior Operator, Nadezhda Red'kina, Manager Field Operations Consumer Engagement & Snus, Natalia Mayorova, Field Manager Consumer Engagement, and Artem Zvyagintsev, Field Manager, are among our more than 4,300 employees whose shared commitment is to realize the full potential of this, our flagship brand, and our other leading international brands.
