Annual Meeting

Thursday, June 7, 2012 at 10:00 am
La Quinta Inns & Suites
350 Lighting Way
Secaucus, NJ 07094
201-863-8700

Registrar and
Transfer Agent

Computershare
P.O. Box 358015
Pittsburgh, PA 15252-8015

Independent Registered
Public Accounting Firm

Deloitte & Touche LLP
Two World Financial Center
New York, NY 10281-1414

Primary Investor
Relations Contact

Susan McLaughlin
Phone: 201-624-3611
email: ir@vitaminshoppe.com

NYSE: VSI

Vitamin Angels

Vitamin Angels is a non-profit organization dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2011, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. The Vitamin Shoppe has raised more than $1.5 million in donations for this cause since 2007 and supports Vitamin Angels through additional in-kind donations. The Vitamin Shoppe has also participated in field visits with Vitamin Angels. Read one of the stories of children being reached through our partnership with Vitamin Angels on their website: www.vitaminangels.org.

National Multiple Sclerosis Society

The Vitamin Shoppe is a corporate partner of the National Multiple Sclerosis Society and shares in the vision of moving us all closer to a world free of MS. The Vitamin Shoppe and its employees embrace this vision through event sponsorship, product donations, and the support of more than 15 cycling and walk teams across the United States. "Team Vitamin Shoppe" is proud to be a part of Bike MS and has close to 200 participants in a dozen states. These teams raise money and participate in local Bike MS and Walk MS events to help increase awareness and raise donations for this worthy cause.

The Vitamin Shoppe is the presenting sponsor of the "Bike MS: Coast the Coast" ride in New Jersey, and is also a sponsor of Bike MS: New York City. All customers are invited to join the members of "Team Vitamin Shoppe" by making a donation, volunteering at an event, or participating in a ride or walk with their local store team. More information can be found at http://main.nationalmssociety.org/goto/VitaminShoppeNJ or on the National MS Society website: www.nationalmssociety.org.