SEO Version
“The HQ” Brand
The HQ references the project’s location in the heart of the Hong Qiao business district, just 5 kilometers from downtown
Shanghai and its desirability as a “headquarter” for Shanghai’s business community. “The HQ” logo is a perfect reflection
of the brand, the contemporary design highlighted by the unique colour and modern typeface places a strong emphasis
on the international branding and quality of the asset.
Iconic Mixed Use Commercial Development in Shanghai
Strategically located in the CBD in Hongqiao, one of the most vibrant and distinct business precincts in Shanghai, The
HQ is located less than 5 minutes from Shanghai’s No.1 metro line, with immediate access to Shanghai’s Inner Ring Road
and the Yan’an Elevated Expressway, and 10 minutes from the city’s Hongqiao airport and major new transportation hub.
Due for completion in 2013, The HQ will provide a fully integrated commercial complex comprising 264,000 square metres
of office and retail space combining the existing City Center property with a newly built extension of 88,000 square metres.
Commercial Real Estate Portfolio
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