Page 4 - Forterra

02 ANNUAL REPORT 2012
On 26 February 2013, Forterra was formally launched as the new corporate name and
brand identity. It continues to utilize the existing SGX ticker code of “LG2U” and a new
abbreviation “ForterraTr” is the new public face of the trust via SGX-Net.
“Forterra”, inspired by the Latin words “Fortis”, meaning “strength”, and “Terra”, meaning
“land” and “earth”, provides the link to our core real estate operations and reinforces
Forterra’s position as a solid, and reliable player in owning, managing and developing
commercial real estate in China. The logotype uses a simple, weighty graphic style
to reinforce this message of strength and solidity, whilst the accent rising upwards
from the third “r” is a subtle reference to our characteristic flair and vision. As a whole,
the Forterra brand showcases our strong and unqualified commitment to delivering
international quality commercial real estate to the China market and complements our
ambitions for the emerging and exciting dynamics of China’s burgeoning retail sector.
“The move to Forterra and the associated modern branding and imagery is indicative
of the positive sentiment expressed by the board of the prospects for the business as
we focus on the completion of The HQ throughout 2013. During this period Forterra
expects to restore the confidence of the capital markets lost during a very trying and
challenging 2012 involving external factors unrelated to the operations and environment
of the business itself, which looks to carry its positive 2012 momentum into 2013.”
Graham Sugden
Chairman
FORTERRA — THE NEW BRAND