Table of Contents
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www.hearstargyle.com
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Hearst-Argyle Television in 2004: A Year of Record Performance
Hearst-Argyle Television Outlook
HTV’s Advantageous “Strategic Balance Sheet”
Local News Leadership: #1 or #2 News in 21 of 25 News Markets
The Power of HTV’s Commitment to Local News Attracts Substantial Audience
HTV Stations Outperform Their Network Partners in Primetime Ratings
Local News Leadership: A Key Driver in Revenue Generation
HTV’s Award-Winning Political News Coverage Attracted Record Political Revenues in 2004
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Strong Core Sales Category Growth (Nine Months Ended September 30, 2002-2004)
Maximizing Long-Term Revenue Opportunities: Ongoing Sales & Marketing Initiatives Throughout Industry Cycles
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Local News Leadership Drives Success on the Web: Most of HTV’s IBS News Sites Rank #1
Positioning for Growth: Joint Ventures
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Applying Core Competencies to Existing Assets: Case Study of WISN-TV, Milwaukee
HTV Long-Term Investment Proposition
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