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Change is painful, particularly when it takes apart something you have invested substantial emotional and intellectual
energy to create. We are fortunate to have many strengths on which to build our revitalized vision as a globally admired,
value-added meats, meals and bakery company – strengths that result from years of investment and effort.
These include our world-class assets, competitive labour agreements, and brand and market leadership resulting from strategic acquisitions that have consolidated the Canadian protein and bakery industries and established Maple Leaf as one of the leading players. We intend to deploy this strategy globally to guide our growth – ensuring we only participate in businesses and markets where we can establish brand and/or market leadership.
Strengths that are less visible outside the Company include a hard driving culture that fosters individual leadership and ability to attack tough issues head-on; a culture that executes with passion and discipline in search of always higher performance; a culture built on our core foundations of Maple Leaf Leadership Edge and Six Sigma. This culture has and will continue to serve us well as we transform Maple Leaf over the next couple of years.
In 2006, we invested 8,070 days in Leadership and Six Sigma development. Our new frontier is taking this "movement" to the
front line of the organization which we are doing with Maple Leaf Six Sigma @ The Edge. Our investment in this DNA of the
organization remains vital to our success, as we draw on the talent of all our people to balance the demands of complex
change with the everyday management of our businesses.
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