Consumer-Driven Marketing — “Pull”

• In-Depth Research

• RMPS Case Study

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• However, perhaps even more importantly, the brand’s positioning has improved as demonstrated by its price gap vs. it’s competitive set.

• 2 years ago, RMC was priced about $0.75 below its peer group.

• Today RMPS is priced at parity with its peer group, and RMPS hasn’t had to lower prices!