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Annual Print

Ad Impressions 1

Annual Print

Ad Expenditures 2

15.2 billion

$356.2 million

3.2 billion

$157.2 million

11.5 billion

$159.4 million

18.1 billion

$0

1. Advertising impressions were calculated using a 2005 average CPM for magazines and

newspapers as published by the Outdoor Advertising Association of America.

2 Advertising expenditures from AdAge Magazine 2005 Top 200 Megabrands list.

3 Impressions result from secondary references to J.D. Power and Associates awards.

3

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