Increased Market Penetration

Deploy Product Expertise to Meet Customer Needs

• Beazer has strong tradition in economy and value product offerings:

  • Traditional Beazer “value” product
  • Broadened expertise around core value product via acquisition:
    • Sanford: Higher-end value product
    • Crossman: Price-sensitive economy product

• Focused efforts to deploy established economy and value product expertise across markets and expand product offering and price-point diversification based on customer needs in those markets

  • Plan-Fest and Spec-Fest
  • National product guidelines

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