WE MUST BE TRAVELERS, TOO.

These brief examples are indicative of how Choice is moving forward with its vision, creating more value for franchisees and guests through innovation and technology.

But in the end, we recognize that the lodging business will always remain a people business. Guest satisfaction will ultimately determine success. That is why we must be travelers, too.

We must always remember the inherent value of the lodging experience, what makes guests happy, what occasions bring them together, be it business or pleasure. Working with our franchisee partners, we will strive to create more value-added services that will make The Power of Choice a compelling reason for travelers to stay with us.