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Marketing
and Reservations: The Companys franchise agreements require
the payment of franchise fees which include marketing and reservation
fees. These fees, which are based on a percentage of the franchisees
gross room revenues, are used exclusively by the Companys
marketing and reservation funds for expenses associated with providing
such franchise services as central reservation and yield management
systems, national marketing and media advertising. The Company is
contractually obligated to expend the marketing and reservation
fees it collects from franchisees in accordance with the franchise
agreements; as such, no income or loss to the Company is generated.
The total marketing
and reservation fees received by the Company were $162.4 million
and $146.0 million for the years ended December 31, 2000 and 1999,
respectively. Depreciation and amortization incurred by the marketing
and reservation funds was $10.5 million and $9.6 million for the
years ended December 31, 2000 and 1999, respectively. Interest expense
incurred by the reservation fund was $4.8 million and $3.3 million
for the years ended December 31, 2000 and 1999, respectively. Reservation
fees and marketing fees not expended in the current year are carried
over to the next fiscal year and expended in accordance with the
franchise agreements. Shortfall amounts are similarly recovered
in subsequent years. Excess or shortfall amounts from the operation
of these programs are recorded as a payable or receivable from the
particular fund. Under the terms of the franchise agreements, the
Company may advance capital as necessary to the marketing and reservation
funds and recover such advances through future fees. As of December
31, 2000, the Companys balance sheet includes a receivable
of $57.8 million related to advances made to the marketing ($
24.9 million) and reservation ($ 32.9 million) funds. As of December
31, 1999, the Companys balance sheet includes a receivable
of $32.8 million related to advances made to the marketing ($ 12.5
million) and reservation ($ 20.3 million) funds. The Company has
the ability under existing franchise agreements and expects to recover
these advances through future marketing and reservation fees.
Product
Sales: In the fourth quarter of 1998, the Company discontinued
its group purchasing program as previously operated. The group purchasing
program utilized bulk purchases to obtain favorable pricing from
third party vendors for franchisees ordering similar products. The
Company acted as a clearinghouse between the franchisee and the
vendor, and orders were shipped directly to the franchisee. Sales
made to franchisees through the Companys group purchasing
program were $3.9 million in 1999, with product cost of sales of
$3.9 million.
Depreciation
and Amortization: Depreciation and amortization increased to
$11.6 million in 2000 from $7.7 million in 1999. This increase was
primarily attributable to new computer systems installations and
corporate office renovations.
Other: Interest
expense of $18.5 million in 2000 is up $2.1 million from $16.4 million
in 1999 due to higher interest rates. Included in 2000 and 1999
results is approximately $15.2 million and $14.2 million, respectively,
of interest income earned on the note receivable from Sunburst.
During 1999, the Company recorded $2.1 million in dividend income
from Friendly. The Companys investment in Friendly resulted
in a $12.1 million equity loss in 2000 associated with Friendlys
comprehensive restructuring program. The Company recognized a $7.6
million loss in 2000 associated with the monetization of $137.5
million of the Sunburst note.
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