pow-er \'pau'•(-e)r\ n.

1. Ability to do or act; capability of doing or accomplishing something;
2. Great or marked ability to do or act; strength; might; force

 

POWER.

A simple word with strong meaning. Especially in a highly competitive business, where lodging giants fight harder than ever for market share. For the hotel guest, it means a wider array of services and amenities as hotel companies create more focused marketing programs. For the hotel franchisee or developer, it means a broader range of support services from the franchisor to attract guests.

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