Comfort Inn

The Comfort Inn brand is a leading limited service hotel chain offering highly competitive rates, free deluxe continental breakfast and exceptional rooms and amenities, all backed by a 100 percent satisfaction guarantee.

1999 Highlights:

• Successful summer advertising promotion, partnered with Sea World, offered a Shamu plush toy to family summer vacation travelers

• Named one of top 100 franchises by Success magazine

1999 Inn of the Year: the Comfort Inn hotel of Blairsville, Pa.

Clarion

The Clarion brand features upscale full-service hotels that provide outstanding value to both business and leisure travelers, as well as superior service and a 100 percent satisfaction guarantee.

1999 Highlights:

•Launched new marketing campaign built around the "Use Every Advantage" theme, which positions the brand as an upscale alternative

• Created an Internet "electronic brochure" program for all Clarion hotels worldwide

1999 Inn of the Year: the Clarion Inn & Suites hotel of Gatlinburg, Tenn.