The Clarion Hotel
Pembroke Corporate
Center, an upscale hotel in Virginia Beach, Va., relies on direct sales support
and guidance from Choice to help fill its
conference and banquet facilities as well
as its 149 guest rooms.
"We have worked well with Choice
over the years," said General Manager
Tony Torbati. "They have done a good job
of providing information to us about
company programs."
A productive relationship with
Choice is especially important to
Richard Wilburn, the hotel's sales director,
because the hotel is faced with the
challenge of maximizing revenue in a
seasonal destination.
"I meet face-to-face with Kim
Ellison, Choice's franchise service director,
several times a year," he said. "She
shows us how best to take advantage of
Choice's programs to improve our revenues
and occupancy."
The hotel, owned by Sunburst
Hospitality Corp. of Silver Spring,
Md., was honored with a Gold
Hospitality Award in 1998, signifying
that it had exceeded Choice's quality
standards for exceptional service, facilities
and hospitality.