The Comfort brand is a leading limited-service
hotel chain offering affordable rates, free deluxe
continental breakfast and exceptional rooms and
suites, all backed by a 100 percent satisfaction
guarantee.
1998 HIGHLIGHTS:
- Millions of viewers learned about the deluxe complimentary
continental breakfast offered at Comfort Inn and Comfort
Suites hotels this summer during network television advertising
- Comfort added 38 Comfort Suites hotels to its domestic port-folio
in 1998, representing a 25 percent increase
- The Comfort brand continued to sponsor such highly visible
golf tournaments as the Wendy's Three-Tour Challenge,
Shell's Wonderful World of Golf and the Comfort Classic at
the Brickyard
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The Comfort Suites hotel of Madison, Wis.
1998 Inn of the Year award winner
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HOTELS
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ROOMS
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Open:
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1,718
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133,065
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Under Development:
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385
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33,061
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Total:
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2,103
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166,126
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