Choice Hotels 1998 Annual Report - Highlights


The International presence of Choice brands is significant, with 632 properties open outside of the United States in 36 countries. The total includes 242 in the Americas (excluding the United States); 331 in Europe and the Middle East; and 59 in Asia-Pacific.


  • Choice's International division announced it would introduce the 100 percent satisfaction guarantee program world-wide, beginning with hotels in New Zealand, India, Indonesia, Scandinavia and the Caribbean
  • Choice announced it formed a strategic alliance with Flag International Limited creating Flag Choice Hotels, the largest hotel franchising company in Australia
  • Choice Hotels Europe announced the launch of a frequent-stay program, the Favoured Guest Card, which awards one free night for every 10 paid stays at any of the more than 150 hotels in the United Kingdom, Ireland and France
international photo

The Comfort Inn Kensington of London

Open: 632 53,095
Under Development: 611 40,375
Total: 1,243 93,470

International Inns Of The Year

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The Americas Region
Choice Hotels International
10750 Columbia Pike
Silver Spring,MD 20901

Europe, Middle East, and Africa Region
Choice Hotels International
1 Warwick Row
London, England SW1E 5ER

Asia Pacific Region*
Level 8, 52 Alfred Street
Milsons Point, Sydney NSW 2061 Australia

*new office to open in Singapore in 1999

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