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Compuware Annual Report 2001 |
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Compuware Fundamentals— How We Got Here
We began by offering our customers high-quality
services: then we created innovative software that
could save them time and money. We expected
that a consistent revenue stream from excellent
software could offset the ups and downs of the
more volatile services market. It did. And the
company continued to grow.
After a successful Initial Public Offering in 1992,
Compuware began to expand at an even more
rapid rate. Our revenues were increasing
dramatically as was the growth in our employee
base. By this time, we were an international
company with customers across the world.
In the late 1990s, a variety of factors including the
Y2K boom provided our organization with a
massive infusion of revenue and business. The
rapidly growing demands of our clients led us to
endure organizational inefficiencies in order to
meet demand. As customer requirements for Y2K
services and products slowed and eventually
stopped our profits decreased.
During this time, prophets of the "new economy"
predicted the demise of companies such as ours. Pressure mounted for us to devote massive
resources to e-commerce, but we stuck to our
roots. We continue to embrace these founding
principles today because they help us effectively
serve our clients.
Compuware's history has produced a unique
culture. This culture is based on outstanding
relationships with our customers, our employees
and our shareholders. The Compuware culture is
based on exceeding the expectations of everyone
with whom we interact. And it is the foundation of
our strategy for growth.
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