1 TOTAL ADS SERVED, QUARTER (BILLIONS) 162 149 125 77 44 30 21 14 8 7 5
  TOTAL ADS SERVED, FINAL MONTH (BILLIONS) 61 53 48 30 17 11 8 5 3 2 2
  % GROWTH 15% 10% 63% 74% 56% 38% 53% 59% 33% 30% 90%
                         
2 CUSTOMERS:                      
2A # OF ADVERTISERS ON THE DOUBLECLICK NETWORKS 4,927 5,461 4,719 4,363 3,657 3,100 2,300 2,300 2,200 1,800 1,400
  KEY ADVERTISER RETENTION 76% 90% 88% 94% 93% 93% 88% 92% 93% 88% 83%
                         
2B # CLIENTS- TOTAL TECH (Q3 and Q4 w/ former NetGravity) 1,841 1,586 1311 1050 852 893 675 570 440 320 220
  % CHANGE 16% 21% 25% 23% -5% 32% 18% 30% 38% 45% 120%
  TECH CUSTOMER RETENTION 99% 99% 99%                
                         
2C # PUBLISHERS- NETWORK TOTAL 1,442 1,304 1,208 750 651 490 360 340 270 230 170
  % CHANGE 11% 8% 61% 15% 33% 36% 6% 26% 17% 35% 100%
                         
2D # CLIENTS - TOTAL Tech & Publishers 3,283 2,890 2,519 1,800 1,503 1,383 1,035 910 710 550 390
                         
2E ABACUS DIRECT ALLIANCE MEMBERS 1,791 1,711 1,645 1,566 1,485            
                         
2F NUMBER OF CUSTOMERS - TOTAL DOUBLECLICK 10,001 10,062 8,883 7,729 6,645 4,483 3,335 3,210 2,910 2,350 1,790
                         
3 TOTAL CO HEADCOUNT (adjusted historically for Mergers) 2,104 1,981 1,806 1,386 1,168 1,070 943 836 707 629 549
  % GROWTH 6% 10% 30% 19% 9% 20% 14% 29% 20% 25% 34%
                         
4 GAAP REVENUE 135.2 128.1 110.1 93.7 75.3 49.9 39.4 45.8 39.8 29 24.1
  % GROWTH 6% 16% 18% 24% 51% 27% -14% 15% 37% 20%  
  SYSTEMS REVENUE - $M (adjusted historically for Mergers) n/a $148.32 $130.00 $114.60 $90.80 $62.90 $48.50 $45.80 $39.80 $29.00 $24.10
  % GROWTH 5% 14% 13% 26% 44% 41% 7% 40% 20% 33%  
  GROSS PROFIT 77.9 68.5 57.6 52.1 46.1 28.8 24.1 21.6 23.9 13.9 12.2
  % GP ON GAAP 58% 53% 52% 56% 61% 58% 61% 47% 60% 48% 50%
  % GP ON SYSTEMS n/a 46% 44% 45% 51% 46% 50% 47% 60% 48% 50%
                         
5 RESULTS BY SEGMENT                      
                         
  MEDIA REVENUE (restated incl. transfer price) $85.15 $89.23 $80.20 $71.80 $50.10 $36.60 $25.40 $26.70 $19.40 $16.30 $12.30
  MEDIA REVENUE GAAP $64.26 $68.99 $60.20 $50.90 $34.60 $23.60 $16.40        
  MEDIA GROSS PROFIT 21.1 26.5 20.6 19.8 13.8 9.6 6.8 5.8 6.1 3.4 2.4
  GROSS MARGIN as a % of GAAP 32.82% 34.21% 34.20% 38.90% 39.70% 40.60% 41.50%        
  GROSS MARGIN as a % OF SYSTEMS n/a 26.45% 25.70% 27.60% 27.40% 26.20% 26.70% 21.70% 31.50% 21.10% 20%
                         
  TECH REVENUE (incl. former NetGravity and Opt-In Email) $53.49 $48.65 $39.80 $28.70 $19.70 $14.60 $11.70 $9.10 $6.30 $5.20 $4.30
  TECH GROSS PROFIT 38.8 34.6 27.5 19.7 13.3 9.5 7.6 6.3 4.3 3.5 2.7
  GROSS MARGIN % 72.4% 71.11% 69.10% 69% 68% 65% 65% 70% 68% 67% 63%
                         
  DATA SERVICES REVENUE $24.02 $15.79 $14.70 $17.00 $23.00 $13.20 $12.80 $12.50 $16.00 $9.40 $9.10
  DATA GROSS PROFIT 18.1 10.4 9.5 12.6 19.1 9.7 9.7 9.5 13.5 7 7
  GROSS MARGIN % 75.2% 65.6% 64.6% 74.0% 83% 74% 76% 75% 84% 74% 77%
                         
  TRANSFER PRICE $6.61 $5.34 $4.60 $2.90 $2.10 $1.50 $1.40 $2.50 $1.90 $1.90 $1.60
  INTERNATIONAL AS % OF SYSTEMS REVENUE n/a 27% 21% 19% 16% 15% 14% NA NA NA NA
                         
6 Weighted Average Shares Outstanding 122.6 122.3 116.8 111.3 110.5 109.8 106.9 96.4 93.7 89.1 64.3
  fully diluted shares outstanding* 129.2       121.8