Go-to-market strategy

• Packaging

  • License fee for software
  • Installation and training
  • Annual maintenance
  • Additional services as required

• Pricing

  • $35K for up to 50 nodes VNP 2.0 began shipping in May 2002
  • Maintenance at 20% of license
  • Software integration services

• Distribution

  • Direct
  • Co-marketing partnerships/referral selling

• Product

  • New releases every 6 months
  • Customer-driven roadmap

Previous slide

Next slide

Back to first slide

View graphic version