Go-to-market strategy
Packaging
- License fee for software
- Installation and training
- Annual maintenance
- Additional services as required
Pricing
- $35K for up to 50 nodes VNP 2.0 began shipping in May 2002
- Maintenance at 20% of license
- Software integration services
Distribution
- Direct
- Co-marketing partnerships/referral selling
Product
- New releases every 6 months
- Customer-driven roadmap