Projectors – Key Industry Trends
Growth in Consumer (Home Theater) and Educational markets
- Home Theater expected to grow 65% annually through 2008 (per IDC)
- Total market is 1/3rd education that is less than 30% penetrated (PMA,SRI)
Growth in retail channel
- U.S. retail units grew 81% in 2004 over 2003 (NDP Intellect)
- 2004 thru 2007 CAGR for the retail channel is 55% (IDC)
Growth in value product categories at a $999-$1299 ASP “sweet spot”
Innovation is key: brightness, resolution and size become affordable
DLP and high temp poly split approximately 50/50 in share
Winners will be able to offer best technology at right price point