CyberDisplay — Strategy

• “Win the socket” in large existing markets
  • Aggressively priced — ASP $10–20 for CyberDisplay 320M
  • Camcorder “designed in” wins

• Reduce COGS
  • Automation
  • Lower-labor cost countries (Taiwan and Korea) for back-end packaging
  • Volume leverage fixed cost

• Higher resolution
  • Increased pricing/margins

• Position to capture wireless 3G and other communications devices

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