XM is a Huge Opportunity
Millions of potential listeners
- 208 million registered vehicles
- 11+ million aftermarket radios and 17 million car OEM radios
An underserved market
- 105+ million outside 50 largest markets
- 22 million receive 5 or fewer stations
- 70+% of stations use 1 of 5 formats … shutting out artists representing 21% of music sales