XM is Creating AMAZING RADIO…
Authentic Real, entertainment-driven radio, with attitude, sounds, commentary, information and promotions that constitute living, breathing radio for each genre
Branded to create an “I want my XM” spirit
Programmed by successful, wired-in format experts, with dedicated staffing
Live, fully on many channels, in key day parts on others, with phone-in interaction and up-to-the-minute relevance
Infused with features to provide excitement, image enhancement, variety and tune-in hooks (e.g., artist spectaculars, countdowns, concerts)