Ligand Sales Force Strategy for AVINZA
35-40 oncology sales representatives
- 2400 high-prescribing hem/oncs + oncology nurses
- Focused on top 80 comprehensive cancer centers - nurses, pharmacists and pain centers
20-25 pain center representatives
- Focused on 170+ pain treatment centers
- 2200 pain physicians based in pain centers + pain nurses
20 derm / HIV representatives
- Focused on HIV-treating physicians
Strategy includes co-promotion partner to other key physician audiences