The players

	Network Service Providers: the growing number of telephone, wireless, networking, cable TV, computer, and Internet service companies now competing in the converging communications marketplace
	Communications Solutions Providers: the networking and communications original equipment manufacturers (OEM), independent software vendors (ISV), value-added resellers (VAR), and systems integrators who supply network service providers with the capabilities, components, products, and services they need to serve their customers and stay competitive in the New Network.
	Natural MicroSystems: the technology leader enabling the world’s top networking and communication equipment suppliers to create and accelerate New Network services and infrastructure.

You’re a network service provider. Deregulation has turned your industry into a free-for-all with 3,500 new telcos and more than 7,900 ISPs joining the fray —and more are on the way. Profits are being squeezed while bandwidth and infrastructure costs are expanding. Voice and data networks are converging. And everyone’s trying to teach the Internet new tricks. As they do, you find yourself going head-to-head against the biggest names from both the voice and data sides of the business.

Like everyone else, you’re trying to assemble —through in-house development, outsourcing, and acquisition —the growing list of components, capabilities, applications, and services you need to offer your customers a “total solution.” You have to ensure that these diverse elements are integrated with each other. And you have to support them on every medium and device. From circuit-switched to packet-switched networks. From cable to wireless. From phones to PDAs to computers. Meanwhile, your customers are demanding ever higher service level guarantees in the New Network.

What do you do? You turn to your communications solutions provider. They’re the networking and communications equipment people you count on to develop the products and services that comprise your competitive advantage.

And your communications solutions provider turns to Natural MicroSystems.