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Natural
MicroSystems Corporation
Extend
our technology leadership. We invest heavily in developing
enabling technologies that are essential to providing high
performance voice, data and fax transmission over and connectivity
to both packet and circuit networks. We provide products and
technologies essential to the creation and deployment of enhanced
services on converged networks. We have assembled a team of
approximately 250 engineers and technical personnel who are
currently dedicated to this market. Over our 17 years of experience,
we have developed significant expertise in digital signal
processing software, media stream protocol processing, global
network interface and protocol technologies and a comprehensive
software development environment. We intend to continue to
invest in our technological expertise through in-house development
and strategic acquisitions.
Strengthen
and expand relationships with strategic customers. Our
strategy is to establish and maintain long term working relationships
and to sell our products and services to leading original
equipment manufacturers in the networking and communications
industries. We dedicate over 130 sales and technical services
personnel to approximately 100 networking and communications
systems vendors worldwide. We also target emerging companies
addressing high growth markets. We use indirect channel partners
to reach a broader market. By focusing on leading equipment
manufacturers with large volume potential, we believe that
we reach the largest portion of our potential customer base
while minimizing the costs and complexity of our marketing
efforts. These customer relationships also provide us with
multiple sales opportunities across our customers’ product
lines. We work closely with our customers to design our software
and hardware solutions into their products and use consulting
and support services to facilitate and reinforce these relationships.
By working with leading customers early in their product design
and development stages, we gain valuable insights into future
industry requirements and trends.
Broaden
our product offering. We believe that breadth of product
line is one of the principal attributes that equipment manufacturers
consider in selecting suppliers of enabling technology. We
offer a broad selection of enabling technologies for networking
and communications equipment vendors, and we intend to continue
to broaden our product offering. For example, in December
1999 we acquired QWES.com, Inc., the developer of PolicyPoint,
an enabling technology for differentiated packet-based services.
Our strategy is to continue to expand our product offerings,
both by internal development and acquisitions.
Support
open architecture and drive evolving standards. We
will continue to support open architectures, allowing developers
of high performance, high value applications to utilize standards-based
products or components. This will in turn reduce development
time and enable customers to take advantage of advances made
in complementary technologies. Our products are accessible
to developers and allow them, through the use of our software
development environment, to develop software and algorithms
for their products. We have a record of developing and promoting
open industry standards and intend to continue our leadership
role.
Strengthen
customer relationships through consulting and support services.
Our consulting and support services extend from initial
product conception and design through implementation, field
trial and deployment. These fee-based service relationships
increase our visibility to our customers and facilitate the
design-in process while providing us with insight into future
market requirements.
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