Table of Contents
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Overview – Company Profile
Overview – Company Profile
Overview - AirTran Airways Route Network
Overview - Accomplishments
Competitive Position
Competitive Position - Low Cost Structure
Flexible Business Model
Competitive Position – Atlanta Hub
Competitive Position - Favorable Labor Relations
Strategic Plan
Marketing Strategy
Significant Opportunities in Short-Haul/Leisure Markets
New AirTran Service Corrects Market Imbalance
Internet Sales Growth Demonstrates Consumer Acceptance
Market Penetration in Business and Leisure Segments
Strategies Have Produced Solid Unit Revenue Performance
Strategies Have Produced Strong Profit Indicators
Strategies Have Produced Favorable Margins
Marketing Success Has Not Reduced “Cost Focus”
Impact of 9/11 Tragedy on Airline Industry
Impact of 9/11 Tragedy on the Boeing 717
9/11 Has Produced Opportunities for AirTran Airways
9/11 Has Produced Opportunities for AirTran Airways
9/11 Has Produced Opportunities for AirTran Airways
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