Competitive Position – Atlanta Hub
AirTran Airways is the second largest airline serving Atlanta
- World’s busiest airport
- Fourth largest local travel market
- Annual growth of 8% vs. 4% nationwide since 1992
AirTran Airways has a 22 gate, single concourse facility
- Gates are the most significant barrier to entry
Diverse revenue mix and defensibility
- 53% Local passengers, 47% Connect passengers
- 55% Business revenue, 45% Leisure revenue