Impact of 9/11 Tragedy on Airline Industry

• Previously weak industry revenues slow even faster

  • Business and leisure segments both impacted
  • Aggressive discounting by majors
  • Industry expects large losses

• AirTran one of few profitable airlines in 2001

• AirTran responds by

  • Focusing on liquidity
  • Further squeezing of costs, which began in May
  • Short-term labor agreements to preserve ability to grow
  • Retirement of 3 DC9 aircraft in the fourth quarter

Previous slide

Next slide

Back to first slide

View graphic version