Value Pricing Has Minimal Impact on AirTran
In our 700+ markets, none of our fares had to be reduced
- Value pricing has been in Atlanta since 2001
Underlying fares in legacy airline markets remain high
Significant share shift from LCCs unlikely
- Industry load factors are already at all-time highs
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- Assuming half of $1.7B cost comes from dilution, major airlines would need to recapture
- 13% of Southwest’s revenue, or
- 37% of America West’s revenue, or
- 50% of AirTran and Frontier combined