AmSouth Bank
2000 Annual Report
Looking Ahead
We enter 2001 with a stronger franchise, highly motivated employees and a strategic plan that focuses on a small number of very powerful strategic initiatives where we have a demonstrated level of success. Accomplishing these strategic initiatives, which are discussed in detail in the feature section of this report, will be the catalyst for revenue growth in the future and for achieving our very aggressive goals of 12 to 15 percent annual earnings per share growth and a return on equity of 20 to 22 percent.

The initiatives are:

  • Double the contribution from Business Banking — the area of our company that serves AmSouth’s small business customers.
  • Double the contribution of Wealth Management, which includes Trust, Private Banking and Investment Services.
  • Continue to maximize the potential of our high-growth Florida markets.
  • Continue to aggressively grow Consumer Banking, especially home equity lending.
  • Increase sales productivity and improve service quality.
  • Leverage the Internet across all of our business segments.

AmSouth’s relationship banking philosophy will play a major role in accomplishing these initiatives. We realize that our success will continue to be based on strong customer relationships, and we have a simple formula for building and maintaining them. First, we must understand our customers’ needs. Then we must meet those needs, with technology, with a smile, with convenience, with value, with whatever we can do. When needs are met, relationships are built — solid, lasting relationships. That is the AmSouth mission.

All of us at AmSouth are looking forward to meeting new challenges, taking advantage of new opportunities and building even stronger relationships in 2001. On behalf of all AmSouth employees, I thank you, our shareholders, for your continued support. We welcome your comments and suggestions.

c. dowd ritter
chairman, president and
chief executive officer