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The initiatives are:
- Double the contribution from Business Banking the area of
our company that serves AmSouths small business customers.
- Double the contribution of Wealth Management, which includes Trust,
Private Banking and Investment Services.
- Continue to maximize the potential of our high-growth Florida markets.
- Continue to aggressively grow Consumer Banking, especially home
equity lending.
- Increase sales productivity and improve service quality.
- Leverage the Internet across all of our business segments.
AmSouths relationship banking philosophy will play a major role
in accomplishing these initiatives. We realize that our success will
continue to be based on strong customer relationships, and we have a
simple formula for building and maintaining them. First, we must understand
our customers needs. Then we must meet those needs, with technology,
with a smile, with convenience, with value, with whatever we can do.
When needs are met, relationships are built solid, lasting relationships.
That is the AmSouth mission.
All of us at AmSouth are looking forward to meeting new challenges,
taking advantage of new opportunities and building even stronger relationships
in 2001. On behalf of all AmSouth employees, I thank you, our shareholders,
for your continued support. We welcome your comments and suggestions.
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