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Best
Buy Review pg 1 2
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Extending our
Leadership
into New Technologies
We had a banner year at Best Buy stores
Despite a national recession, our sales for the fiscal year
increased by 12 percent to $17.0 billion, driven by new stores and
comparable store sales gains of 1.9 percent. We boosted our
operating margin by 120 basis points and increased our market share
to 14 percent. We maintained industry-leading inventory turns at 7.5
times. We continued to excel in sales of digital products, which
comprised 17 percent of sales last year, compared with 12 percent
the prior year. In addition, our e-commerce site ranked third in the country, based on customer
visits; nearly 40 percent of customers shopping our stores said they
had visited us online prior to their purchase.
While our
performance in the past year was strong, it is by no means the end
of the story. Our goal is not only to be a leader, but to define
what leadership means in retailing. To achieve that, we must
continue to improve and to grow.
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Growing
Organically
In the coming year, we plan to continue our revenue growth by
opening approximately 60 more stores, half of which will be in our
30,000-square-foot format and half in our 45,000-square-foot
format. This year we plan to enter five states and expand our
metropolitan New York presence, including our first store in
Manhattan. |
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We
also have the opportunity to increase the productivity of our
existing stores. Our newest store design, called Concept 5,
facilitates growth by showcasing the newest digital technologies.
It offers improved placement of products to encourage the sale of
services and accessories along with each device. Its flexible
architecture allows us to adjust easily the space we allocate to
each product category. The single-queue checkout and
convenience store reduce waiting time and make it more fun. The
transaction center lets customers sit and have a relaxed
discussion during more complex purchases. In fiscal 2003 all our
new stores will utilize this new design, and we expect to remodel
10 stores using this design as well.
In addition, we
expect to boost store productivity by enhancing our sales
training, building customer loyalty, improving our supply chain
management and more closely synchronizing our e-commerce business
with our stores to give customers access to us wherever, whenever
and however they want it.

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