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For Borders
superstores, the agenda also includes continued expansion of Title
Sleuth, our Web-based in-store product search stations. This innovation
was rolled out to all stores in the fourth quarter of 2000 as a
key component of our convergence strategy. The technology investment
to support Title Sleuth is critical. Ultimately, it will give us
the flexibility and functionality to someday deliver a wide assortment
of customer benefits including digital distribution of books
and music to be provided as demand evolves. In addition to
Title Sleuth, we will drive core business growth through the continued
intensification of our Childrens category and expansion of
the Gifts & Stationery program. These individual efforts, which
are detailed throughout this report, have already demonstrated an
ability to drive comparable store sales.
The positive
results of these initiatives will be extended into additional areas
through a recently announced Category Management structure at the
corporate level. Category Management tightly bonds the merchandising
function with the sales and marketing function at Borders Group.
As we apply this process, we are confident it will ultimately help
deliver performance by creating a more intense focus on categories
from a customer perspective while also requiring measurable goals
and specific accountability for meeting them.
While we are
mobilizing on these fronts, we will pace our new store growth to
25-30 domestic Borders stores for the year 2001. This allows for
complete focus on and attention to enhancing our strong and productive
Borders store model while still taking advantage of the opportunity
ahead for domestic growth over the next decade. Demographic trends
favorable to Borders, such as the continued rise in the number of
affluent and highly educated Americans, support our growth thesis.
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