Advertising Growth Opportunity

7 USA 83 $506 1.7

8 CNN/HLN 82 445 1.0
9 CNBC 77 433 0.4
10 Discovery Channel 83 397 1.2
11 A&E 81 374 1.2
12 VH1 76 275 0.4
13 TLC 80 249 0.7
14 Comedy Central 73 240 0.7
15 TNN 82 220 1.0

Ad Revenue 2001YE 2001 Net Prime Time Ranking Network Subs Ad Revenue Rating 2001

Source: Kagan Economics of Basic Cable Networks 2002, September 2001 and Nielsen Media Research ,November 2001.

AMC 71 $22 0.7

($ and subs in millions)

• Full Ad-Support will Substantially Increase Revenues

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