BusinessWeek cost focus and management
To counter the downturn in the ad market, cost reductions implemented in 2001 provide significant earnings leverage in 2002
- To date, BusinessWeek has reduced expenditures vs. 2001
- Additional actions were taken to generate significant savings:
- Elimination of Small Biz, e.Biz, and Elite editions
- Scaled back events business from nine to four executive conferences, outsourced twelve in Asia and two in Europe
- Focused BusinessWeek Online on core, profitable channels
- BusinessWeek is now operating at 1997/1998 expense levels