PPT Slide
Sources: Webtrends/BWOL data; 2002 Summer @Plan
- We may have over-emphasized the importance of the Web in the total franchise. Investment and goals were scaled back to reflect a more realistic view of revenue potential for this medium
- BusinessWeek Online averages over 20 million page views per month
- Unique users have grown 22% in 2002
- Average age: 44.2 years
- Core channels: Technology, Business News, and Personal Finance
- Major partnerships with Yahoo!, AOL, USA TODAY, and CNET drive traffic
- Web site produces 21,000 subscriptions to our magazine