BusinessWeek
Ad picture mixed for third quarter
- Ad pages were off 13.8% in July but were up 1.8% in August with special double-issue
- On a same-issue basis, off 7.6% for first two issues of September but we expect improved performance later in month
- Year-to-date through the September 13 issue, with one less issue than last year, ad pages are up 2.8% Source: Publishers Information Bureau