Broad-based product strategy effective for the el-hi market

Improved share



• Captured more than 31% of new adoption dollars in 2002 vs. 29% last year
  • More than 33% of K-8 reading adoption market in California
  • More than 20% of Florida reading adoption
  • K-12 leader in social studies this year
  • K-12 leader in science this year

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