Sky Italy: The Pay-TV Platform

Lucrative Market

for Pay-TV

• Over 20 million television households

• Limited competition with no cable industry

• Large percentage of advertising spent on TV

Experienced

Pay-TV Operator

• Global DTH operating experience

• Replicate BSkyB

• In-house call centers

Compelling and

Secure Programming

• Exclusive Hollywood and local movies

• Exclusive soccer and worldwide sports

• NDS technology eradicates piracy

Benefits From

Single Platform

• Economies of scale in production, marketing and operations

• Develop direct relationship with consumer

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