Table of Contents
Analyst Presentation
ATV Worldwide Industry Unit Sales
ATV N.A. Industry Seasonally Adjusted Annual Retail SAAR Thru June 2003 (Trend-Cycle: Oct 2000-Jun 2003)
ATV N.A. Industry Seasonally Adjusted Annual Retail SAAR 2nd Half Forecast
Current Worldwide ATV Environment
PPT Slide
ATV Market Share – North America
ATV Market Product Segments - N.A. Rolling 18 months thru June ’03
ATV Division Worldwide Revenue (Wholegoods includes RANGER/PPS in 2002+)
Polaris ATV Keys To Success
ATV Consumer Demographics
Task-Oriented Loners: “Practical Pete” - Use ATV as a useful, Practical Tool - Uses ATV to get done, working land, fishing/hunting - 21% of market Working Explorers: “Dual-Use Dan” - Enjoys adventure, exploring new trails and getting tasks done with their ATV - An ATV makes work more fun - 20% of market Avid, Experienced Enthusiasts: “Avid Al” - Loves the ATV experience: Preparing for ride, going with friends and even working on his ATV - Rides often and looks for new experiences on ATV - 20% of the market
Social Escapists: “Relaxing-Ride Rick” - Uses ATV to escape busy life, unwind and relax with friends - Loves being outdoors and enjoys camaraderie - 22% of market Young Play-Hards: “Thrill-Seeking Sam” -ATV is strictly about fun, riding hard and pushing yourself to the limit - Like high speed, challenging terrain, and racing - 17% of market
Innovator -- First to Develop New Market Niches...
Innovator – More Industry Leading Product Firsts...
Exciting, Industry Leading Products
Exciting, Industry Leading Products
Managing Cost and Margin
ATV PP100
Current Industry Outlook
Polaris ATV Outlook
Utility Vehicles Division
PPT Slide
Utility Vehicle Market – U.S.
Utility Vehicle Market – U.S.
Utility Vehicle Market – New Competitors
Utility Vehicle Market – Key Usage
Utility Vehicle Market – Key Targets
RANGER Market Position
RANGER Strategy
Mossy Oak Camo 4x4
PPT Slide
Professional Series Vision
Professional Series Market Position
Professional Series – Product Portfolio
Professional Series Strategy
Analyst Presentation International Operations July 25, 2003
International Snapshot
Polaris Worldwide
PPT Slide
PPT Slide
PPT Slide
PPT Slide
PPT Slide
PPT Slide
Review by Product Line
PPT Slide
PPT Slide
International Takeaways
|