PPT Slide
Europe
- European Fullsize ATV market = 5% of USA
- European car Market = USA
- European Motorcycle market > USA
- European Enduro Motorcycle market > USA
- Market is in its infancy, people just learning about ATVs
- Powersports affinity; favorable demographics
Global
- 1% of Global population = 50 Million people
- Growth in luxury goods world wide
- Polaris is the Premium American Brand – Top 3 share globally
- Tourism & Adventure travel
- Foreign military, government and commercial users
- Europe now and then China and Russia in 5 years
Polaris ATV Sales - Internationally