Youth ATV Market
Around 200,000 vehicles sold at retail - mostly non-branded imports
Game changer - family; young people now part of riding experience
3 Models
- Scrambler 50 and Scrambler 90
- Sportsman 90
Styled like Mom’s and Dad’s
Safe
- sized for young people
- free helmet
- adjustable throttle limiter
Began shipments to dealers in October 2000
- significant market share gain in first year
Fast Reaction to Market Opportunity