1991 - 1995 Industry grew 30+% annually1996 - 1999 Rapid market decline from regulatory and legislative concerns2000 + Industry down 10% to 120,000 units2001 + Resume modest annual growth

Buyer Profile

• Age 41

• Average household income $95,000+

• Stability-oriented: Trend to 3 and 3+ passenger models

Worldwide PWC Industry Growth

ATV Overview

PWC Overview - Market

Competitors

• Bombardier • Yamaha • Kawasaki

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