ATV OverviewMarket

Buyer Profile

• 40% first time buyers

• Male, married, age 41

• Average income $51,000

• Utility-oriented:

Farm/Ranch/Hobby 1/3

Outdoorsman/Hunting 1/3

Recreation 1/3

Product Profile

• Entered ATV market in 1985

• 18 models currently available (not including Youth ATVs)

• Priced competitively –$2,999 to $7,599($5,844 average)

Competitors

• Honda, Yamaha, Kawasaki,Suzuki, Arctic Cat, Bombardier

Worldwide ATV Industry Growth

1992-97 Industry averaged 12% annual growth

1998-99 Industry averaged 23% annual growth

2000 Industry growth 19%

2001 11% growth despite slowing economy

2002 Average annual growth moderate to upper single digits

Year 2001:

11% growth

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