Motorcycle Overview Market
- Enthusiasts – owners of multiple bikes
- Current Polaris customers
- Japanese cruiser customers
- Four models – more coming
- Priced below comparable Harley models ($14,000 to $15,000 average)
- Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki, Indian, Big Dog
Motorcycle Industry Growth
1992-98 Cruisers averaged 15% growth 1999 Cruisers grew 21% 2000 Industry cruiser growth 20% to 220,000 units
2001 19% growth 2002 Average annual growth rate 10% +
Year 2001 growth for cruisers was 19%