Snowmobile Overview Market
- Age 38 (vs. 41 industry average)
- Performance-oriented: trail-riding, mountain-riding, sport, utility
- 27 models covering all market segments
- Over half of 2002 models in new “EDGE” chassis
- Priced at or below competition – $1,899 to $8,599 ($6,076 average)
- Bombardier, Arctic Cat, Yamaha
Worldwide Snowmobile Industry Growth
1993-96 Industry averaged 18% annual growth
1997-00 Industry absorbs growth & poor weather (flat-down)
2002 Early season sales are better than 2001
Season 2001 growth: about flat