Building a Dominant Brand
- Marketing and Advertising - our promise to customers
- Clean, sustainable positioning
- Reinforced with consistent advertising, promotions and partnerships to surround the customer
- Distribution – the in-store experience
- Drive toward consistently outstanding customer satisfaction
- Larger, more profitable, better managed dealerships supported consistently by Polaris
- Product – the real world
- Outstanding product and service quality
- Industry leading innovation delivered at lightening speed
- Employee Owners – our contacts with customers
- Passionate enthusiasts who live the riding experience
- Time
Increased market share, higher repurchase rates and premium pricing