Polaris 1997 Quarterly Report ( 4th Quarter )

P O L A R I S A T A G L A N C E

	ATV Business profile Polaris introduced the first American-made ATV in 1985: an innovative utility vehicle that expanded the recreation-dominated market and drove us to the number two market share position worldwide. We offer more models than any other manufacturer, and all are competitively priced within each category. Uses range from purely recreational to utility-oriented, such as farming, ranching, hunting and commercial. Our average owner is a 39-year-old, married male, and 54 percent of owners earn more than $40,000. [ MORE ]
	Snowmobile Business Profile Polaris pioneered snowmobiles 43 years ago, and we've been the worldwide market share leader since the 1990-91 season. We attained and maintain our leadership position by offering continual innovations through a full range of competitively priced models covering all market segments: sport, high-performance, utility and economy. Our performance-oriented buyers are younger than the industry average: age 38 vs. the industry 41. They have an average income of $61,000, and 65 percent own more than one Polaris sled. [ MORE ]
	PWC Business Profile Polaris entered the personal watercraft market in 1992. We cover all market segments, including touring, performance and racing, with 2- and 3-passenger models renowned for their stability. Our average buyer is age 41 with a household income exceeding $95,000. It's still a young market with over 60 percent of customers being first-time buyers. [ MORE ]
[ BACK ]	Motorcycle Business Profile Polaris is entering the motorcycle market with an American-made V-twin cruiser, the Victory V92. Cruisers are one of the fastest-growing segments of the heavyweight motorcycle market, and Victory is designed to create a new niche by combining the styling and power of a traditional cruiser with the superior handling of a sportbike. The retail price of the 1998 Victory cruiser has been set at $12,995, which is competitive with foreign motorcycle manufacturers and well below the American competition. The bike is scheduled to be on showroom floors in late spring of 1998. [ MORE ]

Forward-looking statements made herein contain certain important factors that could cause results to differ materially from those anticipated. See Management's Discussion and Analysis and Results of Operations beginning on page 11.